The Method of Content Analysis
IISA Assessment, Consultancy & Research Centre has been experienced in both quantitative and qualitative content analysis, ranging from attempts to calculate actual textual elements (number of words or objective content extraction) to explore the meaning that underlies physical messages of a text volume (patterns, themes).
This method can be used not only to find out the level of statistical significance of a concept or a particular text, but also to recognize the description of reachability of the meaning behind the unique themes of a text and generate a description or typology (the expression of the texts producer) that reflects how they view the social world.
This method can use text data, among others are newspaper headlines and articles, historical documents, speeches, advertisements, books, essays, interviews, discussions, or formal-informal conversation.
Content analysis, in the process, selects the sample through the selected text data using a random sampling or other probabilistic approaches, also through the purposively selected texts and related to the research questions.