The Observation and Interview Method
Observations and interview are two among all the methods of tracking and data collection. Although the two methods can be applied independently, combining the two makes the data obtained more complete and richer. The ability to design, plan, and do both of these methods is the main skill that must be possessed by researchers.
On observation, the data is obtained through observation and activity recording of one or more individuals in a particular setting. Data from the observation are in form of actual data, events that actually occurs, or behavior of individuals and groups that appear in the situational background or setting, either controlled or not controlled.
In the interview, the data is obtained through a process of communication or interaction, in which the subject of interview conveys necessary information verbally. The atmosphere of interview is informal , in form of conversation, and having specific goals, as well as touching or focusing on several areas of a particular theme.
Several things that can be revealed from subjects of interview are attitudes, values, beliefs, relationships, emotions, rules / principles which apply to formal and informal, as well as positioning and localization of issues.
IISA Assessment, Consultancy & Research Centre has a care and thoroughness of why and how the two methods are used independently or integratedly, since each has strengths and limitations. In addition, a few things to consider regarding the use of the two methods are the purpose of research, cultural setting, the research budget, and the availability of skilled and trained field data takers.